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Branding is the art and science of creating and delivering a consistent message, image and experience. In this event, Mr Hinz PAK (白宇軒先生), alumnus of Master of Fine Arts in Creative Media, will share on how social enterprises can make the most impact through branding by getting people inspired about what you are doing. Good story is important to grab customers and create more impact and Hinz will walk you through on how to build a good brand next. With a dynamic education background from business to fine art, together with working experiences from international 4As to branding agencies, Hinz has developed his own perspective and philosophy on brand positioning to art directions. He is devoted in brand storytelling and he believes in creativity without boundary. Hinz has also worked with different social enterprises and startups, such as FairTaste (細味公平), Green Women (綠慧公社), Udeli of Tung Wah Group of Hospitals and Gingko House (銀杏館) (New brand coming soon in December), in building their brands and bringing their unique differences to life across all touch points. As the co-founder of startups too, Hinz will share with fellow alumni on building brands using storytelling for social enterprises with different case studies.
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| Date |
7 December 2016 (Wednesday) |
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| Time |
7:15pm – 8:15pm |
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| Venue | Eminence Galaxy – Alumni Function Room Room 11-231, 11/F, Lau Ming Wai Academic Building, CityU (location map) |
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| Speaker |
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| Language |
Cantonese |
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| Registration |
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| Enquiries | (852) 3442 6148 | |
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Don't miss this opportunity for insight exchange and networking! Enroll now! |
