Have you ever thought of starting up a mobile business or riding on the trend to boost your business? Check out the trends where mobile marketing is heading in 2018.

Understanding how the mobile apps trend evolves and how it shapes business and customer behaviours will help business professionals, marketers, and agencies to get a step ahead of their competitors. CityU alumnus, Co-founder of JuicyApp, Mr Chris Cheng (鄭正宇先生), will provide you a comprehensive view on developing mobile apps in your business, and the know-how of starting up your own mobile apps business. Join us now!
   

Contents
Dates

9 March 2018 (Friday)

Entrepreneurship in mobile industry

  • 99% startup fail, why?
  • How to start up a mobile business
  • The size of mobile market
  • Resources to learn more about startup trends

13 March 2018 (Tuesday)

How to develop your tailor-made mobile app

  • How to validate your mobile app idea before investing money
  • Build a prototype to find investors and partners
  • What is UX? Why is it so important that Netflix needs 4 UX team to support the platform?
  • Professional mobile app development flow

14 March 2018 (Wednesday)

Mobile trend

  • Money flow in mobile world
  • Are your personal data secure? How mobile app collects your data for analytic purpose
  • Artificial Intelligence is changing the world
  • Other technology trend
    - IOT ( Internet of Things )
    - ICO ( Bitcoin, ethereum )
    - Virtual reality / Augmented reality
Time 7:30pm - 9:00pm (1.5 hours)
Venue Eminence Galaxy - Alumni Function Room
11/F, Lau Ming Wai Academic Building
City University of Hong Kong (map)  
Alumnus Trainer 

Mr Chris Cheng (鄭正宇先生) is a digital consultant with over 9 years of experience in planning and developing mobile solutions and products. After graduating from City University of Hong Kong’s School of Creative Media, he founded JuicyApp in 2011 and started his journey of entrepreneurship. In his capacity as JuicyApp’s digital consultant, he leads the team to deliver various successful digital projects for well-known brands including: HKT, Jockey Club, West Kowloon Cultural District, Jetstar airline, RTHK, LANEIGE, etc. Recently, Chris has launched a new job matching app 炒散王, a platform that has over 500K users. It generated HK$7M business in 2017, and the team is expecting to have significant growth and is currently exploring opportunity aboard in 2018.

JuicyApp website: https://www.juicyapp.hk/
Language Cantonese
Capacity 30
Workshop Fee

HK$500 (for 3 sessions)
(The $500 workshop fee collected will be used as donation for supporting University general development including capital projects.) 
Registration


(Seats are limited and enrolment will be accommodated on a first-come-first-served basis.)
Enquiry 3442 6148 

Remark: The Organiser reserves the right to reschedule the captioned event.