2017年11月24日晚上，金帆獎頒獎典禮於香港灣仔會議展覽中心隆重舉行。在特區政府商務及經濟發展局局長邱騰華, GBS, JP致勉辭後，四位同學懷着興奮的心情上台領獎。為此，我們祝賀同學們，並盼望他們未來能繼續發揮創意，學以致用，貢獻社會。
Four students from CityU’s Department of Chinese and History (CAH) have been awarded a Silver HK4As Students’ Award by the Association of Accredited Advertising Agencies of Hong Kong. LAW Kai-ying, a Year 4 student majoring in Chinese, produced the entry entitled Be with You ＜陪伴＞together with three other students in CAH’s Minor in Chinese for Professional Purposes programme: CHIN On-ki, FUNG Sin-ting and YIM Ying-ting. The winning video can be found at https://youtu.be/EAMwM3PHbLw.
Under the guidance and coaching of Mr KWOK Kam-hung, the teacher of the CAH course “Chinese for Advertising”, the four winners converted their assignment into an entry for the competition. Using a realistic style, the video incorporates elements of contradiction and conflict into its plot and adopts a structure in which the ending echoes the beginning. The resulting video is inspiring and fits well with this year’s theme of “Moderate Use of Mobile Phones”. It beat more than 200 other videos to win the Silver Award.
Since 1990, the aim of the HK4As Students’ Award has been to encourage and develop young local talent as a part of HK4As’ education initiatives. The presentation of the award has been incorporated into HK4As’ Kam Fan Awards so that aspiring students can feel the excitement of the local advertising industry.
This year’s Kam Fan Awards Presentation Gala was held on 24 November 2017 at the Hong Kong Convention and Exhibition Centre in Wan Chai with Mr YAU Tang-wah Edward GBS, JP, Secretary for Commerce and Economic Development, as the guest of honour. Congratulations to the winning students, and we hope to see them continue in their pursuits of creativity and further contribute to society in their future endeavours!
Cover: LAW Kai-ying (second from left) and her team were presented with the certificate onstage at the ceremony.