Department Introduction
The Department of Media and Communication is at the forefront of technological development, and has state-of-the-art research and production facilities to meet the needs of our students, faculty, and industry partners.
The Department offers a range of innovative degree programmes designed to train versatile professional communicators for the age of media convergence and information integration.
Graduates are well positioned for diverse careers in the media industry and communication sectors in businesses and government organizations
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This UGC-funded programme trains cross-media and multi-task professionals by breaking the traditional division of journalism, broadcasting/television, advertising/public relations, and new media. Students are cross-trained in all the vital communication areas and well positioned for diverse careers in the media, businesses and public service sectors.
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The first of its kind in Greater China, this programme trains students to combine expertise in advertising, public relations and marketing for effective and integrated communication in corporations, public services and non-profit organizations
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This major aims to train students to be professionals in the digital television and broadcasting industry. It puts students on the forefront of broadcasting technology and enables them to learn a broad range of digital media skills, concepts, content, forms, trends and terminologies.
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The longest-standing new media programme in Hong Kong, it has trained 10 cohorts of new media professionals for the IT and media industry. With an expanded curriculum that includes courses on the latest interactive and dynamic modes of new media communication, it offers even better and broader career paths.
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Taught jointly by this department and the Department of Marketing, this programme offers an advanced curriculum for an era where integration of branding, promotion, marketing and crises communication is in great demand by businesses and public services.
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