COM Wins Two of Top Three Prizes in HKCPRC 2018
04 May 2018 (Fri)
COM is proud to announce that our students have won two of the top three awards in Hong Kong Creative Public Relations Competition 2018: Silver Award
銀獎 , Bronze Award
銅獎 , Best Creative Content Award
最佳創意內容獎, Best Integrative Event Strategy Award
最完善活動策劃獎, Best Strategic Content Award
最佳內容策劃獎, and Outstanding Performance Award
The competition is in its second year of running and the award presentation ceremony was held on Apr. 28, 2018 at Lam Woo International Conference Centre, Hong Kong Baptist University.
CityU COM students have strong representation in five out of the nine teams who had been selected to go into the finalist round, amongst a whopping 120 competing teams. Two teams consisted entirely of COM students. In three out of the five teams, COM students collaborated with Marketing majors, complementing one another’s’ strengths in knowledge and skills and created impressive deliverables. These include viral short films, road shows, billboards, media kits, late night events, social media postings and the like.
In this competition, contestants were tasked with spreading positive social messages on behalf of their sponsor organizations ranging from corporates to NGOs. They met with their sponsors numerous times to ascertain the PR goals and objectives, devised plans, implemented strategies and executed tactics. In the final round, they must present the outcomes of their plans before a panel of judges composed of veteran PR and marketing professionals.
said the competition gave them a chance to work with LINK and learn about their PR work. They found it eye-opening and challenging. “We are very thankful to all the teachers who gave us advice on content creation and the shooting process,” said PioneeR
. “We’re especially grateful to Ms Sonia Yeung for being our advisor and taking up the lead actress role in our short film << 阿仔，今晚返嚟食飯嗎？>>,” said the team.
Taking part in the competition has have boosted the confidence of many contestants and better equipped them for strategic event planning. For some, it was a wakeup call to stay practical: ‘Out of the eight events we planned, we could execute only two due to the time and resource constraints,” said Uniqity
, a team of four COM majors. “We learned how to make the best out of the available resources despite challenging circumstances. As a result, we are more adept at adjusting quickly to meet PR objectives.” Another team member, Lily, said: “We find it gratifying when our client Lee Kum Kee accepted our proposal. We thank them for all the support they’ve given us.”
Team 輕輕一推 won Silver Award, which was presented to them by Sonia Yeung, Instructor of COM Department, City University of Hong Kong
Team members from left to right: 陳長亨 Chan Cheung Hang, 陳潔蓉 Chan Kit Yung, 何翠怡 Ho Chui Yi, 何卓沂 Ho Cheuk Yi, 鄔卓欣 Wu Cheuk Yan
was also presented with Best Creative Content Award 最佳創意內容獎
by Mr Jerry Shen, Marketing Manager, Winland Property Management Limited.
won Bronze Award
, which was presented to them by Ms Katherine Ma, Director of Communications, Communications and Public Affairs Office, The University of Hong Kong. The team’s video depicts a young busy man preparing an occasionally meal for his mother’s birthday, and inadvertently discovering his mom’s illness at dinner. Only then is he reminded of the importance of caring for family and spending more time with Mom. Their video has been well-received and was viewed more than 6000 times in the first two days of launching. The video can be viewed here: https://www.facebook.com/PioneerLinkFresh/videos/2053809558170159/
Team members from left to right: 陳凱霆 Chan Cally, 何梓歆 Ho Tsz Yam Gillian, 張嘉汶 Cheung Ka Man Karmen, 羅鈞鴻Law Kwan Hung, 梁施樂 Leung Michael See Lok
Best Integrative Event Strategy Award 最完善活動策劃獎
was presented to Team Uniqity
by Mr Dodie Hung, Executive Vice President-Corporate Affairs, Lee Kum Kee International Holdings Ltd. Their FB page and event details can be viewed here: https://m.facebook.com/BeingWithLkk130/
Team members from left to right: 陳琳 Chan Lam Michelle曾欣欣 Tsang Yan Yan黃安琪 Wong On Ki 溫芷琳 Wan Tsz Lam
Best Strategic Content Award 最佳內容策劃獎
was presented to Team 出神入化
, who produced a creative short film that features three young men’s quest for love. What they thought was their love conquer turned out to be immaterial…and they chose to ease their pain and bonded over pizza. The film ended with a funny twist that is for sure to resonate with many teenagers and youngsters alike. Their work is expected to be launched in the summer.
Team members from left to right: (Second row in the front) Wong Lok Yi 王樂頤, Chiu Yat Long 趙逸朗, Kwok Yi Man 郭依雯, Lai Hoi Ying 黎凱瑩, Wong Ho Chun Thomas 王皓進, Yiu Sze Kwan 姚楒堃
(First row in the front) 鄧子浩 Tang Chi Ho 黎文謙 Lai Man Him
Outstanding Performance Award 最卓越工作獎
was presented to Team CiMPO
by Mr Anton Wan, General Secretary, Family Value Foundation of Hong Kong Limited. Also there to show support were their advisors Mr Wong Kwok Kei Jackin, Assistant Lecturer, School of Continuing and Professional Studies, The Chinese University of Hong Kong and Ms Meigi Wong, Lecturer, Department of Business Administration, Institute of Vocational Education.
Team members from left to right: 霍慧婷 Fok Wai Ting Amy 蔡泳豪 Choi Wing Ho
施誌蓉 Sze Chi Yung Yvonne 江梓信 Kong Tsz Shun Kenneth 吳思琦 Ng Sze Kay Priscilla
施誌蓉 Sze Chi Yung Yvonne majors in Media and Communication. She and her team initiated an IG account to help promote the work of Centre for Fathering and has accumulated more than 1000 likes and followers on FB.
Follow them on IG: begoodfathers and Fb: 1000個新手老豆
Sponsors, judges and HKCPRC 2018 Organising Committee
HKCPRC 2018 was held by the HKCPRC Organisation Committee, co-organised by Education Bureau under its Business-School Partnership Programme. There are two sections of entries: secondary schools and tertiary institutions. The Organising Committee comprises students, teaching staffs and faculty from City University of Hong Kong, Hong Kong Baptist University, Hong Kong Polytechnic University, Hong Kong Shue Yan University, Hang Seng Management College, Hong Kong Design Institute, as well as creative public relations professionals. This competition is the first of its kind in academia—themed on creative public relations, with an emphasis on elements of creativity, execution and interactivity. More information on the competition and comments and sharing of contestants can be found on HKCPRC FB page: https://www.facebook.com/HKCPRC/