CHEUNG Ming (Dr)
Assistant Professor
PhD (Birmingham), MScITM (CUHK), MALS (HKBU), MDes (HKPolyU), PgDipPsy (CUHK), PgCert (HKU), LLB (London), BEd (London), TCert (SRBCE), DipEd (HKBU), DipCIS (London)

Room No. : Y7534

Telephone : 3442 8990

Fax : 3442 0228

Email : ming.cheung@cityu.edu.hk

Personal Blog

Research Interest :
Ming CHEUNG, PhD is Assistant Professor in Visual Communication, Photography, Advertising, Design and Innovation at the Department of Media and Communication, City University of Hong Kong. Her research interests and teaching areas include persuasive communication, visual communication, photography, integrated marketing communication, branding, advertising, design, innovation, new media, and professional discourse analysis. Working with different commercial and non-commercial partners, Ming is the principal investigator of a number of research grant projects on the areas, utilizing both quantitative and qualitative research methods. Her recent GRF grant (HK$703,248) aims at studying interaction design, specifically the relationship between brand website design and consumer reaction in online branding.

Teaching Areas :
Ming was the Program Leader of BA (Hons) in Integrated Strategic Communication from 2007 to 2010, and the Deputy Program Leader of BA (Hons) in English for Professional Communication in 2006-07. Having taught extensively in areas of her specialism, she won the Teaching Excellence Award of CityU in 2004-05. She also served as a member on the TEA Selection Panel in 2007-08.

Publications :
Since 2006, Ming has published 11 refereed journal articles, 3 refereed book chapters, and 8 refereed conference proceedings papers. Her recent publications appeared or are forthcoming in AHCI, SCI or SSCI-listed journals including Surgical Innovation, The International Journal of Art & Design Education, Semiotica, Discourse Studies, Journal of Pragmatics, IEEE Transactions on Professional Communication, Journal of Electromagnetic Waves and Applications, and others. In addition, among her 37 double-blinded competitively rated international conference papers having been presented, most of them appeared in the three major international conferences in the field of media and communication. Her paper on creativity and advertising design was evaluated as a Competitively Ranked Paper in NCA Conference 2008, and another paper on communication design won her a Top Papers Award in ICA 2010, the annual convention of the largest professional organization in the field. Please refer to "Personal Blog" for some selected refereed publications.

Recent Activities :
Prior to joining the university, Ming worked in the public and private sectors, as Project Manager in the Government of Hong Kong and as Principal Consultant in an advertising and design agency. Since 2006, she has been serving as Senior Fellow on the Board of Directors of the American Communication Association, as PR Co-chair of the Hong Kong Web Society, as External Examiner of three associate degree programs of different tertiary institutions, as Invited Speaker for organizations including Kingsmen, JobsDB and others, and as Judge on panels for different advertising and photography awards.

She loves and enjoys learning. She majored in arts, science, design, law and music, and is interested in all aspects of design, from industrial design, engineering design, interior design, interaction design, to graphic design and sustainable design. She holds degrees with First Class Honors or Distinction from University of London, University of Birmingham, Hong Kong Baptist University, The Chinese University of Hong Kong, and The Hong Kong Polytechnic University. She is furthering her studies in IT&IP law and sustainable design in architecture. The interaction between rule-based knowledge on the one hand and creativity-based inquiry on the other excites her.

She grew up in a very loving family. She hopes to become a full-time volunteer worker to teach the little kids in poor areas when she retires. She has a wish.

Visit Ming's Photostream: http://www.flickr.com/photos/mingcheung/

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