Acting Dean:     Professor Ip, Horace Ho-shing
BSc PhD Lond., CEng, FIEE, FHKIE, FIAPR, SMIEEE 

Creative media encompasses a wide variety of positions in the media-related fields, including animation, multimedia design, advertising, television, film, publishing, arts administration and media production and in the business and manufacturing sectors where high-end technologies are increasingly used in the production processes.

The School's programmes have been designed for students who are interested in such areas as computer animation, film and video production, multimedia design, art directing, production management, screenwriting, directing, digital art, or in becoming a critical media scholar.

The School's mission is to train a new generation of multimedia specialists, professionals who are not only skilled in the technology of digital media but who are also versed in the art of storytelling and who can integrate a multiplicity of media forms.

The School's students are encouraged to develop their potential in critical thinking, innovation and the capacity to integrate technology and creativity. They are also trained to understand the business environment in which media industries operate. In addition to the mastery over the technological skills, they will be well-equipped to fill the leading positions and face challenges from the ever-changing media landscape.

Artistic awareness and creativity require intellectual curiosity, critical thinking, imagination and an appreciation of an interdisciplinary approach to all fields of media production. These themes run through all of the courses taught at the School. In selecting students, the School looks for those who are open-minded, with broad interests and a willingness to explore new fields and develop new skills. The applicant is advised to present a portfolio of creative work — of whatever kind — which can demonstrate his/her talents.

Information of Programmes Offered in 2008/2009

Information of Course in Course Information 2008/2009