Our Goal
Our Department aspires to play a leading role in the development of innovative research and instruction in China Business and Marketing studies in the Asia-Pacific region.

Our Programmes
The Department offers two undergraduate programmes: BBA (Hons) China Business and BBA (Hons) Marketing.

Through such means as lectures, seminars, indigenous business case studies, company projects, guest talks, computer simulations and internship programmes, we aim to foster a comprehensive and integrated learning environment for our students.

We stress interactions between teachers and students and among students, inside and outside the classroom. Such collaboration stimulates original thought and independent effort through inquiry and discovery. Oral, written and electronic communication techniques are empolyed. Students are expected to be active participants, not passive receivers, to prepare themselves for their goals in a diverse and heterogeneous environment.