[ Log In ]

Browse Good

 
Title: Contemporary Strategic Marketing, Second Edition
 
ISBN(if book): 9780230507203
 
Price: HKD 20
 
Category: Books
 
Mode: Donation
 
Registration Number: 140603BK010
 
Available Day(s): Donated
 
Reserved Day(s): -
 
Deposite Date: 04/07/2014
 
End Date: -
 
Venue: To Yuen Building
 
Condition: 90 % new
 
Description: An extremely fluent and effective text designed to be a complete resource for single semester courses, this book has a unique combination of text, case studies and readings--as well as a comprehensive companion website, new for this edition. The emphasis is on practicality: the text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in new and creative ways and include the latest innovations and developments in the field. Companion Website: http:/