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Dr Carl J.W. Ng

Assistant Professor

Contact Information

Office: M8097, CMC
Phone: (+852) 3442 8883
Fax: (+852) 3442 0288
Email: carl.jw.ng@cityu.edu.hk
Carl's academic interests lie broadly in the area of critical discourse studies, particularly in mutimodal approaches to the analysis of corporate and political discourses. He is also interested in issues of identity in a context of contemporary capitalism, especially in advanced Asian capitalist societies like Singapore and Hong Kong.

Publication Show All Publications Show Prominent Publications


  • Ng, C.J.W. (in press). Performing brand identity: Situating branding in discursive-ideological landscapes. Consumption Markets & Culture.
  • Ng, C.J.W. (in press). Skilling the nation, empowering the citizen: Neoliberal instantiations in Singapore's lifelong learning policy. Journal of Language and Politics.
  • Ng, C.J.W. (2016). 'Hottest brand, coolest pedagogy': Approaches to corporate branding in Singapore's higher education sector. Journal of Marketing for Higher Education. 26(1). 41 - 63.
  • Ng, C. J.W. (2014). Semioticizing Capitalism in Corporate Brand Enactment: The Case of Singapore's Corporatized Universities. Critical Discourse Studies. 11(2). 139 - 157.
  • Ng, C. J.W. (2014). 'We offer unparalleled flexibility': Purveying Conceptual Values in Higher Educational Corporate Branding. Discourse & Communication. 8(4). 391 - 410.
  • Ng, C. J.W. & Koller, V. (2013). Deliberate Conventional Metaphor in Images: The Case of Corporate Branding Discourse. Metaphor and Symbol. 28(3). 131 - 147.

Book Chapter

  • Ng, C.J.W. (in press). Constructing the ideal organization: Metaphor in higher educational brand communication. J. Pelclová & W. Lu (Eds.). Persuasion in Public Discourse: Cognitive and Functional Perspectives. Amsterdam. John Benjamins.
  • Ng, C.J.W. (2017). Metaphor. J. Flowerdew & J. Richardson (Eds.). The Routledge Handbook of Critical Discourse Studies. (pp. 215 - 227). London. Routledge.
  • Ng, C. J.W. (2007). Remaking a Nation: Interrogating Intertextuality in the Singapore National Day Rally Speech 2002. P. Teo & C. Ho (Eds.). Discourse in the Modern World. (pp. 142 - 162). Singapore. McGraw-Hill.

Last update date : 16 Aug 2017