Department of Media and Communication Center for Communication Research

【Sharing by LO Mun Sum, Awardee of the UGC Targeted Taught Postgraduate Programmes Fellowships Scheme (2022/23)】
Awardee: LO Mun Sum (Graduated in Summer 23)

02 Nov 2023 (Thu)

To begin with, I am immensely grateful to the college teachers for their notice and invitation, which provided me with the opportunity to learn about and apply for the TPg Fellowships. During the preparation process, I recognized the importance of understanding recent projects in the field of creative media in Hong Kong.  Examples include the construction of the Hong Kong Palace Museum and the M+ Museum, as well as collaborations such as the program “The Sound of Endless” with mainland TV stations.  Evaluating our own knowledge, work experience, and future career plans in relation to these projects allowed me to determine if I had the interest and ability to contribute to Hong Kong’s creative priority areas.  Additionally, it was crucial to clarify the purpose of my postgraduate study, whether it was to enhance academic qualifications, explore new subjects, or specialize in a specific field.

With the support of the fellowships, I have had the opportunity to learn advanced techniques and shooting methods in photography.  This year has deepened my understanding of research issues and methods in communication studies, as well as equipped me with the skills to develop integrated marketing communication proposals.  Personally experiencing the vibrancy of Hong Kong’s creative media, culture, and art has strengthened my connection to the city and solidified my dedication to the field of Hong Kong’s creative media without any hesitation.

Lastly, I would like to express my gratitude once again to the TPg Fellowships for greatly alleviating my financial concerns and reinforcing my determination to pursue a career in the creative industry.  I am committed to fulfilling my promise of applying all the knowledge and abilities I have acquired to contribute to Hong Kong’s creative industries.  I am dedicated to promoting innovation and development in the cultural and creative sectors of Hong Kong, and I am eager to explore opportunities in the Greater Bay Area, aligning with policy orientations and enhancing the cultural soft power of Guangdong, Hong Kong, and Macao.